So when you're a major media type and you lie

by editing, it's a 'misleading edit'; want to bet that if a blogger did something like that to a left-wing figure it'd be called a lie? Long excerpt:
Luciano last reported for NBC News March 31. Until that point, she had been reporting mainly on the Trayvon Martin story. Sources tell TVNewser Luciano’s dismissal came after an investigation which also led to the firing of a seasoned NBC News producer over a similar, misleading edit. In a story for the “Today” show on March 20, Luciano used part of the 911 call in which an entire phrase (italicized below) was taken from a later part of the conversation:

Zimmerman: This guy looks like he’s up to no good or on drugs or something. He’s got his hand in his waistband. And he’s a black male.
Dispatcher: Are you following him?
Zimmerman: Yeah.
Dispatcher: Okay, we don’t need you to do that.

A week later, on March 27, another correspondent, Ron Allen used similar audio from that 911 call in his story, leaving out the dispatcher’s follow-up question.

Zimmerman: This guy looks like he’s up to no good. He looks black.

As we’ve reported, here’s how the conversation actually happened:

Zimmerman: This guy looks like he’s up to no good or he’s on drugs or something. It’s raining and he’s just walking around, looking about.
Dispatcher: OK, and this guy — is he white, black, or Hispanic?
Zimmerman: He looks black.

These people did not 'misleadingly edit', they flat-out lied; they falsified the information so people would hear what they WANTED them to hear. Three guesses why.

Too bad they can't be held liable for every bit of trouble they've caused with this garbage, and every sorry excuse for a reporter involved should be fired.