Monday, July 15, 2024

From SG Ammo, a fine company, about an expected outcome

It is safe to say the next rush to buy ammo is here. As I have talked about in past emails, the lion's share of the volume in the ammunition business is based on hoarding and panic buying, not consumption, and demand is such cases is a fear-driven. Yesterday, due to the tragic events, we saw order volume increase by about 2000%, 20 times recent normal from around 6pm CST to 11pm when I stopped monitoring the flow for the night. Order volume then sustain massive elevation through the night and into this morning ... Yesterday, we saw several  of our so-called 'competitors' raise prices almost instantly, especially on 5.56/223, and as of so far we have not increased any prices, however please consider this notice that there may be upward movement in the days ahead unless demand settles quickly.

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