An early step to Gunwalker, it appears

Breitbart.com has uncovered video from 1995 of then-U.S. Attorney Eric Holder announcing a public campaign to "really brainwash people into thinking about guns in a vastly different way."
...
Holder added that he had asked advertising agencies in the nation's capital to assist by making anti-gun ads rather than commercials "that make me buy things that I don't really need." He had also approached local newspapers and television stations, he said, asking them to devote prime space and time, respectively, to his anti-gun campaign.
And now he's stonewalling about his part in gun smuggling to Mexico and hundreds of deaths.