...our data indicate that although many of them reported a "strong" familiarity with the NRA, most NRA disidentifiers in our focus groups had little personal exposure to the organizations with which they disidentified
(e.g., none had ever met an NRA member), and gained most of their information from media reports portraying the organization in a negative light. As one informant noted: "I don't know them, and I don't want to. I don't want to legitimate their existence by even acknowledging them. We are so far apart, we probably can't even communicate."