Reader "Barney B" sent me copies of his email correspondence with the clothing giant. I'll give you the CliffsNotes version, from their corporate "consumer relations" reply:
Levi Strauss & Co. believes deeply in the importance of equality, social justice, community involvement and corporate citizenship.
Here's one of the ways they manifest their deep beliefs:
OXFAM? Where have I heard about them before?
In this time of need, we encourage you to give what you can at www.oxfamamerica.org.
Oh, yeah--they're the international citizen disarmament zealots who are conjoined with IANSA to stump for a global gun grab.
Levi's really hit the trifecta here: 'social justice', 'corporate citizenship' and 'Let's ban guns!'
Some years back I wrote to them when I heard about their involvement in PAX, their big thing at the time being "For the children, we need to ban guns because of school violence!" I pointed out that fists, feet, clubs and knives were used far more often than guns in crimes in school, so why weren't the primarily worried about those? Reply boiled down to "We're worried about all violence, but especially that caused by those nasty guns." Which caused me to formulate my General Rule of Semi-Non-Violence Idiocy: Some kid getting strangled, beaten or stabbed to death in a school isn't NEARLY as important as something the weenies can use to attack gun ownership, because for a lot of them that's the real goal.
And I haven't bought anything Levi's since.