He said an “increased supply of cheap, palatable, energy-dense foods”, coupled with better distribution and marketing, had led to “passive overconsumption”.
Naturally the individual is incapable of deciding these things for himself. And naturally, we have to think of, yes, wait for it, the children.
And, naturally, it involves coercive taxes:
“I think governments get it, but don’t know what to do about it, and don’t think it’s their responsibility. But it is their responsibility,” he said. His study lists eight cost-effective policies. Topped by a tax on unhealthy food and drink, the rest focus on shielding children from TV advertising or ensuring they exercise more.